There are brand fails and then there are next level brand fails like this Singapore online clothing company who did very badly with their Black Friday sales marketing. SuperGurl fashion has apologised after it caused outrage for including a ‘Rape Us Now’ button with their Black Friday offer alongside the image of a girl.
How not to do marketing 101.
Ya that didn’t go down very well for obvious reasons.
The company removed it and tried their best to do damage control, but you never come back from a rape reference.
Brand fail of the year contender.