It was bound to happen sooner or later and social media giant Facebook has confirmed that it is currently testing a shopping experience where users can buy products directly from the Facebook page of brands. Brands will be able to show products on their page much like posting photos and their will be an option to purchase it either within Facebook or by being redirected to the website of the brand or retailer.
No timeline yet when the feature will be rolled out, but if you’re a brand or retailer te keep an eye out for another channel to sell your goods on.
“In the shopping section, companies will show off products in a format that appears to be similar to the way photos are laid out. If you want to buy one of the products, the retailers will be able to choose whether the actual transaction will take place within Facebook or whether you’ll be redirected to the company’s website.” [Mashable]
Now you know.