We are all familiar with .com and .co.za domain names, but a month from now you will be able to register for the controversial .sucks domain. As in www.eskom.sucks or www.zuma.sucks for example. They are more expensive than regular domains, but is it worth it for brands to secure the .sucks domain to protect themselves. The generic top-level domain (gTLD) has been approved and registration starts at the end of the month, 30 March, while general availibilty is scheduled for June 1st.
I’m not too clued up on all this tech sh*t, but this from marketingland.com on the controversy surrounding the .sucks domain.
“Vox Populi is positioning the new gTLD as a platform for conversation. Its website declares that the domain “is designed to help consumers find their voices and allow companies to find the value in criticism.” In a phone interview with Marketing Land, Vox Populi CEO John Berard repeated that mantra, saying that the company sees “an opportunity for an increased back and forth between brands and consumers.”
” Rick Schwartz, one of the domain industry’s most successful entrepreneurs. “The entire extension is based on brand extortion,” he told Marketing Land via e-mail, echoing Senator Rockefeller’s comments.” [Marketing Land]
Eskom and Zuma better take note.