If you didn’t already know, Coca-Cola is launching a new premium milk brand called Fairlife, but things have already turned sour (see what i did there) with their ad campagn being called sexist for featuring naked pin-up type women covered in milk dresses.
The Fairlife milk will apparently cost double what normal milk costs because it has 50% more protein and half the sugar.
Woman on scale is not going down well either.
“CONSUMERS have criticised a “sexist” advertising campaign for Coca-Cola’s new “high end” milk product, which is launching in the US this month. The release of Fairlife milk has baffled many customers, but the head-scratching quickly turned into anger when Coca-Cola released its new ad campaign last week, featuring photos of naked women dripping in milk. [News.com.au]
Now you know.