No idea who Dorothy Perkins is, but the UK ladies fashion retailer is responsible for the advertising fail of the week. In a new ad for their women’s dresses there was not only one, but 5 instances of flagrant apostrophe abuse.
If you’re a grammar nazi then look away now because you will likely lose your sh*t.
Apostrophes for errbody.
And if you’re a guy reading this then pay attention and stop staring at the girl dammit.