In the run up to the SA elections there is an increasing importance being placed on how political parties represent themselves across social media platforms. How they communicate and interact with the public has become a valuable part of their campaign and journalists no doubt keep an eye on their social media feeds. The Saturday Star over the weekend went with a story highlighting social media’s importance in the upcoming elections and gave a breakdown of the popularity of the different political parties on Twitter. According to the survey the most popular party is Julius Malema’s EFF with 167 000 followers. Interesting….except the EFF they were refering to is not the Economic Freedom Fighters at all, but a completely different Twitter account.
Pic via htxt.co.za
Ya hey..when writing a story about the importance of social media..best you make sure you got the right social media accounts to begin with.
The EFF referred to is in fact the Electronic Frontier Foundation.