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  • The latest research on the science of colours in marketing is rad [pic]
    Posted by on Apr 26th, 2013

    Ok so i’m quickly gonna throw this in because i know many of you are in marketing or advertising and this latest research around the science of colours in marketing and how to use it effectively is pretty cool. For instance did you know why hyperlinks like so are always in blue? Well i didn’t, but they explain it.

    They also included this nifty little graphic showing major brands and the emotion associated with the colour they use.

    Rad hey.

    As for why hyperlinks are blue..

    “Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected.”

    Go read the full post HERE and learn some sh*t.

    Guy says:
    April 04, 2013 at 1:09 pm

    I have a problem with this concept of colour related to emotions or rather the way it is reported. They only ever seem to talk about the positive attributes, but never negative connotations of those specific colours. Not to be a downer or anything

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