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Viral photo of Heineken banners at dogfight spark outcry and response from the company [pic]
Posted by on Apr 17th, 2012

The photo is a year old, but it went viral recently and since several of you sent it via email today i thought i’d mention that Heineken have had enough complaints to release a statement denying any involvement in this dogfighting pic doing the rounds on Facebook.


I really doubt that Heineken would be stupid enough to actually endorse or sponsor dogfighting, but the question still remains whether they should be held accountable.

Let’s not get silly now hey.

How can you blame a brand for something they most likely had no control over. That’s like blaming Coca Cola for some dude killing 50 people because he was wearing a t-shirt with their logo on it.

It’s very unfortunate for Heineken, but to all those folks who sent it in you can’t honestly think that this was intentional right? Clearly not because their Facebook page is a mess right now with thousands of folks bombarding it with the same pic and some harsh words.

Anyways..Heineken have felt it necessary to let all you animal lovers know that they had nothing to do with it.

“Images are circulating on a number of websites showing what appears to be an illegal dogfight with Heineken banners (placed upside down) clearly visible. HEINEKEN is shocked and disappointed by this image. HEINEKEN is not and would never knowingly be associated with illegal activities, including those involving cruelty to animals. This is a gross misrepresentation of our brand and our legal team is now investigating the source of the picture and will take the necessary measures. We ask anyone with information regarding this picture such as the source, or the venue where it has been taken to contact us.” [MNN]

You see…can’t be true since the banners are upside down. They are professionals and would never sponsor animal cruelty with incorrectly positioned banners.

Tayrene says:
April 04, 2012 at 10:11 pm

What shocks and disgusts me is how many people are at this dog fight, not the banners.
I’m glad Heineken are indirectly involved as at the very least there is now a large company focusing their attention and efforts on finding out who took the picture, identifying who’s in the picture and where the fight took place. Maybe it’s a start to putting an end to this disgusting so called sport.

Stacky says:
April 04, 2012 at 10:11 pm

Love the fact that they threw in the brand bible bit of banner positioning! hahaha!

April 04, 2012 at 10:11 pm

You blamed Steers for an employee posting racist comments, this is as seemly unrelated to the brand.

Savage says:
April 04, 2012 at 10:11 pm

Never blamed Steers…questioned whether the guy saying the racist comments actually worked at Steers. And it was a story from another website.

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