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American graffiti artist tricks SA diamond company into sponsoring anti-diamond wall art [pics +video]
Posted by on Apr 11th, 2012

A California based street artist has tricked South Africa’s largest diamond exporter into sponsoring a mural with an anti-diamond message.

Jewel City in Johannesburg is the largest diamond exporter in the Southern Hemisphere and  serves as a base for some 300 diamond traders as well as South Africa’s Diamond Board and State Traders Association. The unknown artist apparently convinced Jewel City to sponsor a mural without knowing that he was gonna include some controversial word play and an anti-diamond messag.

Ya..don’t look at me, i’m still trying to figure out what he was aiming for there. I’m guessing he’s trying to say that because of all the bloodshed in the illegal diamond trade that diamonds are man’s worst enemy. Maybe he should stick to graffiti and not try being a copywriter.

Anyways..he also made a video. On Vimeo. Ffs. I tried to watch it, but as always Vimeo is damn useless and i only made it to the 20 second mark before i gave up.

BLOOD DIAMOND from ABOVE on Vimeo.

Ya..good intentions, but kak execution pal. And sorry, but you lost credibilty when you loaded it onto Vimeo. Stop that sh*t.

[via Gawker]

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