Following that whole David vs Goliath public spat between retail giant Woolworths and Frankies vintage soft drink HERE it’s rather surprising to see another public dispute brewing (see what i did there) between the largest beer company in the world SAB Miller and a local craft beer initiative We Love Real Beer.
Couple of years back the We Love Real Beer initiative was started by microbreweries Brewers&Union and Jack Black to promote a community of real beer lovers who appreciate the naturally brewed beers made by independant brewers. They even held a festival which i’m sure many of you attended here in Cape Town and you will no doubt recognise the logo or identity associated with it.
I actually have one of those t-shirts.
At a recent craft beer festival in the Free State sponsored by beer giant SAB Miller the beer maidens were spotted wearing these t-shirts.
Mmmmmmm’ …what do reckon? Is this another case of the big guy ripping off the little guy or just social media having a frothy.
“There was quite a bit of a chatting on Twitter this morning regarding SAB Miller’s printed T-shirts that staff wore at the recent Clarens Beer Festival. It seems that many are disgruntled and are referring to this as another ‘David & Goliath’ situation. “ [BeergardenSA]
Isn’t that logo also similar to the I heart My Hood campaign?