• How not to report on rhino horn smuggling…headline fail [pic]
    Posted by on Feb 24th, 2012

    Have a look at this headline of an article about an international smuggling ring that was cracked over the weekend and where 20 rhino horns were siezed.

    Ya hey…when reporting on the great news that a rhino smuggling ring was busted, it’s not ideal to use a headline that reinforces the very reason why the rhino horns were poached in the first place.

    Fail.

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