Back in July i told you HERE that Baskin-Robbins, the world’s largest chain of ice cream specialty shops, are looking to open 50 stores in South Africa over the next 5 years. Well the time has come and the first store will open next Friday on the 9 December at 11am at the Canal Walk Shopping Centre in Cape Town. They are looking to open between 6 and 9 stores in the Western Cape by the middle of 2017.
So brace yourself for 31 flavours of deliciousness this summer.
There are over a 1000 different flavours globally, but Baskin-Robbins is known for it’s choice of 31 flavours…one for each day of the month. I’m told they are still deciding on which flavours will be made available locally and i will let you know when they release them. I can tell you for sure though that the Praline and Creme is sensational.
“Sean Dearham, chief operating officer of Baskin-Robbins® South Africa, says that the demand for artisanal ice cream and a variety of flavours is on the rise in our local market. “With a library of over 1 300 different flavours to choose from, our brand is able to differentiate itself from competitors. Baskin-Robbins® is best known globally for its ‘31 flavours’ – a different flavour for each day of the month. South Africans can always look forward to something exciting at our ice cream shops and with the help of our famous ‘Pink Spoon’, guests can sample all 31 flavours until they find the flavour that makes them happiest.”
Under the Grand Foods banner, Baskin-Robbins® South Africa will become the 51st country to join the family and will continue to drive the key brand value of remaining a neighbourhood-focussed ice cream shop.”
If you are gonna go to the opening at Canal Walk on the 9th December at 11 am then get there early because there is bound to be a queue. They also have something special planned for those waiting in line.