Did you know that there is a teenager in South Africa with over half a million Twitter followers? Neither did i, but now you do. Caspar Lee is by all definitions an internet sensation and he’s from Knysna. His YouTube channel has 865 000 plus subscribers and to date his videos have racked up over 40 million views.

That is a pretty damn outstanding following and he’s done it pretty much under the radar.

Ya hey…as far as i can tell he’s the second most followed person in South Africa…ranked higher than Nelson Mandela even.

Why is he so popular…well i’m taking it his YouTube videos have a lot to do with it, but i’m not his target audience so don’t listen to me.

Props though…kid is not even twenty and has created a huge following.

Brands should be all over him.

Here’s one of those ideas that once you look at it will make you go ‘wow…why didn’t someone think of that sooner’. We all know that standard traffic stop signs are frequently ignored, but how’s this new concept Australia is rolling out to prevent trucks from getting stuck in tunnels and causing massive delays. They drop a curtain of water at the entrance and project a giant stop sign onto it.

Pretty hard to ignore this.

Amazing. Not often the Ozzies get a slow clap from me, but that deserves one.

And here’s a video explaining how it works.

I could actually think of few more implications where that would be useful. As advertising space during running events or other sports where competitors need to cool down.

Get on it marketing people…don’t make me do your job for you.

I’ll take 10%. Thanks.