Not sure if you noticed, but over the past few days McDonald’s South Africa has been advertising their #BigMacDay promotion…basically they are offering coupons that will get you a medium Big Mac meal for just R21. Somebody at Burger King clearly saw an opportunity for some clever marketing and they released their own offer soon after the McDonald’s one went live.
And their promo…swop any not-so-great meal for a Burger King Whopper.
Oooooh…sneaky jab that. Love me some healthy brand competition and banter.
To receive your Whopper you must upload a pic of your ‘sad meal’.