We all know that a clever April Fool’s prank can bring a brand some extra exposure especially if it goes viral, but it doesn’t always go according to plan hey. I’m not sure if you saw Capitec bank’s twitter post on April 1st, but it was rather sharp and did in fact catch a few people out. One person they managed to fool reversed the roles though and hit them with this sensational comeback.
Here’s the original post they sent out.
Of course people were quick to point out they were copying the Pepsi logo.
People like @KingYllos whose reply led to the following exchange.
And then this happened.
Beautiful. I’m slow clapping.