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Woolies removed this school girl ad because they received complaints it was ‘suggestive’ [pic]
Posted by on Jan 12th, 2016

Ok so everyone in SA is treading on social media egg shells right now trying not to inadvertently post racist, offensive, sexist or any other kind of message that will result in mass outrage or complaints. There seems to be a very fine line between what is acceptable and what isn’t..a question i’m sure brand managers or social media managers would love answered. The most recent example is this new school ad from Woolworths which they removed after recieving a complaint that it was ‘suggestive’. A Twitter user asked whether the ad was appropriate and it set off a chain of replies with some people agreeing while others saw nothing in it.

This is the ad in question.

woolworths ad removed

Those are two seperate images one with the girl and boy and another full length of the girl.

According to Netwerk24, Woolworths has apologised.

“Woolworths het Maandag by navraag gesê hy het na die terugvoer van sy kliënte geluister en die advertensie intussen verwyder.

“Ons vra om verskoning vir enige aanstoot wat die foto moontlik veroorsaak het,” lui hul verklaring.”

When i checked the Twitter timeline this morning it seems the guy who initially complained is now getting some serious heat from people calling him a pervert amoungst other things.

What say you?

Janine says:
January 01, 2016 at 10:16 am

I see absolutely nothing ‘suggestive’ bout this ad……………………..people let’s be light hearted …….it would be beautiful world then !!!!!!!!!!!!!!!!!!!!!!!!!!!!

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