Huge move from the folks at Woolworth who have decided to remove sweets and chocolates at their checkout aisles. The notorious tactic is widely used by supermarkets and retailers to intentionally encourage impulse buying while you stand and wait in the queue to pay and Woolworth will be the first of the major SA retailers to do so.
The valley of temptation.
This from Woolies.
“Woolworths has made the decision to remove all sweets and chocolates from our checkout queues, reflecting our commitment to providing alternatives for children and parents.”
Spencer Sonn, member of the Foods Leadership Team at Woolworths, said, “I am delighted that we are committing to remove sweets and chocolates from our checkout aisles. Customers can trust that Woolworths has their best interests at heart, and as a father myself, I am very proud that we are leading the way on providing healthier kids’ options. We want to thank our customers for their continuing support and for their feedback on the kind of snacks they would like to see on the stands at pay points.” [read full statement HERE]
[pic via @miss_maile ]