Everything is cheaper in China hey and if they can make a clone of a product then odds are they will and sell it at a fraction of the cost. Well it seems that doesn’t only apply to clothing or electronic devices and they will even copy high end vehicles with no shame. Land Rover is the latest vehicle manufacturer not happy with cheap knock-offs after a Chinese company, LandWind, recently revealed their new X7 model that has more than just a slight resemblance to the Evoque. It’s pretty much an identical copy and retails for just R240 000.
This is the real Land Rover Evoque..which retails at around R700 000 in SA.
And here’s the Chinese LandWind X7 at R242 000.
And looks even more similar in real life apart from the obvious name change.
Obviously the folks at Land Rover are not impressed. This from the Land Rover CEO.
“The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world. As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.
I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct.”
Not a f**k given in China.
Dunno what Land Rover is complaining about though…the Chinese copy will probably break by the time you get home.