Today’s lesson in marketing fails (or win depending on how you look at it really) comes courtesy of Hershey’s, the largest chocolate manufacturer in North America. When creating a new company logo, try not to make it look like a steaming pile of poo.
Unfortunately the chocolate brand behind the iconic Hershy’s Kisses redid their logo and simplified it, and now people are saying it looks like the poo emoji.
Here’s what their logo looked like before incase you were wondering.
Ya much better that one.