If you follow me on Twitter (@lifeissavage) you woulda seen my tweet yesterday about brilliantly effective anti-rape campaign. I wasn’t the only one who thought so since it was retweeted 326 times and favourited 96 times. So i did some investigation this morning and it turns out that the ad was actually created locally..right here in South Africa for POWA (People Opposing Women Abuse)
The pro bono ad was done by Lowe Bull Calvert Pace in 2003 and recieved a Cannes Lion Press Silver award.
The ad is a double page with the pages partially stuck together. if you pull them apart it reveals the line ““if you have to use force, it’s rape”.