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  • The Cell C response to MTN’s full page love letter is brilliant [pic]
    Posted by on Mar 19th, 2014

    Ah the public spat between mobile phone networks in South Africa has just been taken to the next level with Cell C responding to a full page letter from MTN in the Sunday Times over the weekend. Long story short…the networks are currently involved in a legal battle over call costs and termination fees blah blah blah. Anyways Cell C started by taking a stab at MTN with radio ads that they were ordered to withdraw. MTN then took out a rather sarcastic double full page ad in the Sunday Times directly aimed at Cell C. And now Cell C used that very letter in a comeback that may well be genius.

    Here’s the original letter in the paper from MTN.

    Click for the larger image. And here’s how Cell C altered it.

    I enjoyed that last bit… “We’ve never stopped doing the people of South Africa’.

    Sensational. I’m slow clapping.

    Well played Cell C.

    Game on MTN.

    [via mybroadband]

    Nicol Pappas says:
    March 03, 2014 at 9:10 am

    I really dont think CellC’s response is very clever – it sounds very sarcastic and seems like a bit of a cheap shot. It’s very defensive and lashes out in quite a horrible way.

    March 03, 2014 at 9:10 am

    LMAO … interestingly played by cellc …

    AK says:
    March 03, 2014 at 9:10 am

    Very childish….I am suprised people think its funny

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