Those of you in the social media or marketing industry will let no doubt let out a ‘what the f**k?’ when you hear that the eThekwini Municipality is paying a social media company R500 000 (yes half a million) over 10 days to promote Durban. And what demanding campaign criteria will they have to adhere to for all that cash money…well they have to make two Facebook status updates a week. Post three pictures on Facebook a week. Send a bulk e-mail. Tweet with the hashtag #weloveDurban. Upload YouTube videos. Post 20 images to Instagram and advertise on the website.
And this despite the fact that the eThekwini Municipality employs nearly 50 people it’s own communications team.
They also didn’t bother with a tender process due to it being impractical.
Just a quick interruption here…if anyone from the eThekwini Municipality is reading this, i own this here website and i know it’s based in Cape Town, but for only R400 000 i will punt the crap out of Durban. I love Durban. See i give you that one free gratis. Call me maybe.
“The communications department justified using “emergency” regulations because Carver Media was the only such provider of a social media service and because social media platforms were not on the city’s database of service providers.
The purported aim of the contract is to garner votes for a “#weloveDurban” campaign, of which Durban is a finalist in a competition to promote sustainable energy across the globe.
The city’s executive committee awarded the Umhlanga-based company the contract on Tuesday. It will be paid R50 000 a day” [iol]
Side eyes at everyone involved in the allocation of this contract.