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Did you know that Polo SA has no link to the iconic Polo Ralph Lauren brand
Posted by on Mar 10th, 2014

Are you one of those people who have a Polo short-sleeved golfer shirt…the one with the polo player on a horse as an emblem on the chest? Did you buy your Polo shirt locally and tell everyone how much you paid then pop your collar for added effect? Well today i learned that the local Polo SA shirts have no link to the iconic Polo Ralph Lauren brand from the US. The emblem is practically identical apart from one telltale sign…the local version has the horse running to the right while the internationally recognised Polo Ralph Lauren horse runs to the left.

Why? Well it turns out that a local company owns the SA rights to the Polo trademark and the horse motif and Polo Ralph Lauren are barred from trading here. Yet they sell for pretty much the same price.

polo SA vs Polo Ralph lauren

And according to TimesLIVE, when asked if Polo SA was misleading consumers the company replied that they were unaware of any market confusion.

Que?!

Let it be known that my ass is confused and i was always under the impression that the Polo shirts they sold in SA were the same as the Ralph lauren ones they have abroad.

“It is an easy mistake to make. The two brands share a name and a similar range of premium goods. But, more significantly, they use an almost identical motif: a polo player on a horse.

The key difference between the two motifs is that on the local Polo products the horse runs to the right. The Ralph Lauren horse runs to the left.

It turns out that Polo South Africa – which was founded in 1976 – owns the local trademark rights to the word “Polo” and the horse motif.

Ralph Lauren, who launched the famous Polo brand in 1967 and boasts stores in the world’s major cities, is barred from selling any of its own Polo goods, except perfume, in this country. [TimesLIVE]

Now you know.

jagter says:
March 03, 2014 at 12:34 pm

Stamping brand names on generic garments and charging 1000% markups: Parting fools and their money since the dawn of the industrial age.

Kim says:
March 03, 2014 at 12:34 pm
Oupa Mike says:
March 03, 2014 at 12:34 pm

Janee, windgatgeit het ‘n prys. Koop by Pep en kry waarde vir min geld. Volgende maand kan jy nog ‘n hemp of twee koop!

Rene says:
March 03, 2014 at 12:34 pm

I buy all my Polo shirts from the flea market. Would that be the US or the South African brand 😉

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