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Armani caption fail mistaking Idris Elba for a woman angers black Twitter [pic]
Posted by on Nov 20th, 2013

Now before you get all politically correct on me for using ‘black Twitter’ in the title, let me just school you. According to Wikipedia (yes they have a wiki page) Black Twitter is is “a cultural identity on the Twitter social network focused on issues of interest to the black community”. Now you know. Anyways, fashion powerhouse Armani yesterday ended in black Twitter’s crosshairs when it posted a picture of actress Alfre Woodard on it’s Instagram feed with the caption “Idris Elba posing in a gorgeous Giorgio @armani dress at the 5th Annual Governors Awards.”

Armani was immediately attacked for not being able to tell the difference between one black actor and another.

Likely an honest caption mistake, but social media community managers take note. A simple error can quickly snowball into a shi*tstorm.

“The Italian fashion house corrected the caption, but the damage was already done. Thanks to the magic of screen shots, once you put something out over the Internet, it will never die.

But how did this happen? It’s bad enough to confuse one black actress with another black actress (see: Octavia Spencer being mistaken for Sherri Shepard), but when you start interchanging genders on top of race that’s when things get really ugly” [Huffpo]

Social media lesson for the day.

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