The Advertising Standards Authority have ordered management of popular fish restaurant, Cape Town Fish Market, to remove a television commercial after it recieved two complaints. The CTFM ad features a scene where a white actor with his face blackened, speaks in a thick African accent. The ASA deemed the ad to be discrimatory and offensive for portraying a stereotype that black politicians were liars.
Here’s the ad.
CT Fish Market management has apologised and said the ad was meant to be humourous and not offensive.
“According to the ASA the advert was discriminatory and likely to cause offence to black people.
“The black character is depicted with derogatory intention, speaks with a thick accent, and recalls a stereotypical black dictator.
“To achieve the desired result of showing a corrupt official, there was no need for the man to be made out to be black,” the authority concluded. ” [News24]
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