A glimpse into the future of advertising was revealed a few days ago when Google was granted the patent for pay-per-gaze technology. Advertisers will all be familiar with paying for ads via cost per click or cost per thousand impressions, but if Google has their way advertisers will in future be paying for the number of times someone literally just looks at their ad. They didn’t specifically mention Google Glass in the patent, but you can see how it would apply. The technology is capable of tracking your eye movements and determining whether your pupils have noticed an ad…and thats just the beginning. Further down the line the technology will likely be able to ascertain whether your pupils dilated when looking at the ad indicating you were interested and resulting in advertisers paying more.
Ya hey…imagine those damn ‘you are the 1 millionth visitor flashing ads’ popping up right in front of your eyes.
Here’s the patent. Just click for the larger view.
Go read the rest of the patent HERE where they expalin in more detail what is claimed such as…
“1. A method comprising: receiving scene images from a head mounted gaze tracking device capturing external scenes viewed by a user wearing the head mounted device, the scene images received at a server via a network; receiving gaze direction information from the head mounted gaze tracking device along with the scene images, the gaze direction information indicating where in the external scenes the user was gazing when viewing the external scenes, the gaze direction information received at the server via the network; executing an image recognition algorithm on the scene images to identify items within the external scenes viewed by the user; generating a gazing log tracking the identified items viewed by the user; performing latent pre-searches on at least a portion of the items viewed by the user to generate latent search results, wherein the latent pre-searches are automatically triggered while the associated items are in the user’s peripheral view and without affirmative requests on a per search basis by the user; and caching the latent search results. “
And let’s not even get into the fact that since it’s mounted on head gear it will also have access to your ears and nose..ie an ad capable of being aimed at your vision, hearing and smell all at once.