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  • Drive Dry campaign hits the 3000 declaration mark
    Posted by on Jul 3rd, 2013

    Take a bow and a pat on the back folks because the Drive Dry campaign i told you about has achieved it’s goal of getting 3000 people to make a public declaration that they will not drink and drive. I told you a few weeks back that Brandhouse was running a Drive Dry initiative to create awareness and ignite a movement to change behaviour on drunk driving in South Africa and i wanted all of you to get involved and make a pledge to end the stupidity of drinking and driving.

    With your help they recieved over 3000 pledges and as a result will donate R60 000 to South Africans Against Drunk Driving.

    Well done guys.

    If you’re one of the people who made a declaration then feel proud because you have taken a step toward making our roads a safer place. Don’t stop there though…we still have a long way to go to change the behaviour of South Africans to make drinking and driving unacceptable.

    Take an active role and choose to drink responsibly people and let those around you know that you won’t tolerate it.

    True friends don’t let friends drive drunk.

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