‘How could a brand and agency get it so wrong’ the words of Mike Stopforth on Twitter that accompanied a video of the new Hyundai ad. If ever there was an example of how not to make a car ad then let this be it. Hyundai has recieved blistering criticism and widespread complaints from around the world for a new ad making light of suicide. The minute long Pipe Job commercial shows a man failing to kill himself in a Hyundai because the exhaust emmisions are so low. You can see how this is gonna end up in a sh*t storm and it was made infinitely worse by a copywriter who wrote a heartbreaking article about her dad who committed suicide in his car. She include his photograph and his suicide note.
Hyundai has since removed the ad and apologised unreservedly.
Here’s the ad.
Im guessing a few people are gonna get fired.
The post by copywriter Holly Brockwell included the following heartwrenching paragraph.
“When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.”
You can read the full post HERE.
[via Mike Stopforth]