It’s no secret that the original purpose of National Cleavage Day in South Africa has over the years gone from women being proud of their cleavage to pretty much a titty ball fest on social media. It’s descended into a marketing tool for companies latching (sorry) onto the whole sex sells mentality and is seen by the majority of the fairer sex as insulting and objectifying women.
Enter popular club Tiger Tiger who have decided that they are gonna go with the lets-piss-women-off approach and give away a R30 000 boob job on National Cleavage Day.
Someone should tell their marketing department it’s not going well so far.
The Facebook page is littered with irate females and a few trolls who are obviously stoking the fire.
There’s plenty where that came from.
Twitter isn’t much better and you go search the comments or check 2Oceansvibe HERE.
What say you?