Last week the winner of the Cinemark Young Lions competition was announced and i only now just watched the brilliant winning entry. Havas Worldwide are the SA Young Lions 2013 winners for their interactive commercial, supporting Lead SA’s #StopRape campaign and it’s the most powerful use of a Twitter hashtag i’ve seen so far.
Don’t be surprised if this wins a Cannes Lions Award this year.
That deserves a standing ovation.
Well done guys. That got me.
“This year’s winners of the Cinemark Young Lions competition have been revealed in an exciting and much anticipated announcement following an intense competition that put young industry talent to the test.Roberto Adamo and Ryan Allman from Havas Worldwide are honoured winners for their interactive commercial, supporting Lead SA’s #StopRape campaign. This winning team will be flown to the 60th annual Cannes Lions International Festival of Creativity to take part in the international Cannes Young Lions competition, going up against some of the best in the world. [Marketing Update]