Masterchef winner, Deena Naidoo, feels that MNET were not honest when they publicised that prizes worth R8 million were going to the winner. Naidoo said he was promised his very own restaurant, but since winning the reality cooking show earlier in the week he has found out that he will only run the restaurant 5 times a month for two years.
M-Net’s Ingrid Engelbrecht denied the perception was created that the winner would own his or her own restaurant.
I just went to the Masterchef SA website now and the winners prize section still says the following.
I dunno hey…if i was the winner i’d be grumpy as f**k that they led me to believe i was getting my own restaurant and then pulled that ‘only for two years story’ afterwards.
That’s like promising a kid he’s gonna get an icecream if he does his homework and then when you give it to him you say he can only have two licks then he has to give it back.
“M-Net advertised last December that it had partnered with Tsogo Sun to give the winner of MasterChef SA one of the biggest reality show prizes in the history of SA television.
“Over R8 million worth of prizes are awaiting the amateur chef whose culinary skills will impress the judges the most after 18 episodes of brutal contestant eliminations,” the broadcaster posted on its website in December.
“The winner would receive cash, a car, a trip to Italy, a sommelier course, one-on- one master classes from an award-winning cellar master, wine and, a first for local reality shows: his or her very own restaurant!” [Citizen]
Ya..looks like iffy false advertising that hey…what do you reckon?
UPDATE: Deena Naidoo claims he was misquoted and MNET released an official response to the Citizen article saying it is factually incorrect that Naidoo was disappointed with his prize and in fact he knew the conditions and option while the series was still being filmed
‘Deena elected a joint venture operation where he will share in the restaurant profits and partake in the rebranding and relaunch of the restaurant. This will run for two years. This decision was based on the fact that Deena, his wife and children are unable to relocate to Johannesburg at this time.’
Read the rest of the statement HERE.