An ad executive once told me that ‘people talk about the negative effects of tobacco and alcohol advertising, but have you ever thought about the fact that hardcore drugs are more damaging to society and yet they exist without any advertising at all’. No idea if that is applicable to this story, but hey i thought it’s kinda relevant.
A total ban of liquor advertising in South Africa is on the cards if the Department of Health has it’s way…this would effectively mean the loss of thousands of jobs and billions or Rands in sponsorship and advertising revenue.
A new draft bill is being proposed that would ban alcohol companies from advertising and sponsoring teams or events.
The major reason for the ban is obviously the fact that alcohol plays a huge role in crime, abuse, road accidents and illness. This in turn places a substantial burden on government resources.
But will an outright ban on alcohol advertising solve the problem. I have no idea, but i do remember the same being said out banning tobacco advertising years back and look how that turned out.
“Billions of rand and thousands of jobs will be lost if the Department of Health goes through with its plan to ban liquor companies from advertising and sponsoring teams, say the liquor industry, analysts and the opposition.
The draft bill has been labelled draconian, short-sighted, misguided and devastating to jobs.”
“The Department of Health has confirmed that there is a draft bill “being considered” regarding alcohol advertising in the country, but it still has a number of processes to get through. “ [iol]
What do you reckon…will a ban on booze ads solve the problem of alcohol abuse in SA?
And can someone tell me as well if the ban will cover online advertising? Will blogs nom longer be allowed to have alcohol banner ads or punt brands on their websites?