Invisible Children, the non-profit organisation that made Kony 2012 (that viral video about Ugandan warlord Joseph Kony), has
released a new video called Beyond Famous to address critisism it recieved for it’s initial campaign and has called for people to ‘tell your leaders you care‘ because ‘your voice changes everything’.
If you remember when the 30 minute long Kony 2012 first came out it spread like Paris Hiltons legs and within days over 100 million people had viewed it and shared in on Facebook and other social networking sites. It was all over the news and celebrities told people to watch it blah blah blah all jumping on the bandwagon fueled by the hope that ‘if the world knows who Joseph Kony is, it will unite to stop him’.
I kept quiet for days, but after recieveing numerous emails to post it i eventually threw in my 2 cents saying that at the risk of sounding like a heartless prick i call bullsh*t on the whole campaign. You can read what i wrote HERE.
Critisism of what they were doing slowly gained momentum in the media and then one of the creators did us doubters all a favour and had a very public meltdown where he was filmed naked, masturbating and hitting the sidewalk with his fists on the streets of San Diego HERE.
Anyways..they have made a new video called ‘Beyond Famous’ saying that the first video was succefful in making Kony famous and now we need to do more. It also addresses the fact that things in Uganda are a little more complex than they made it out to be.
Here’s the video.
Yep..19 minutes long. Did you watch the whole thing?
Although it may sound like i’m been harsh or cynical i’m by no means saying what they are doing is a bad thing. The work they have done is incredible and i’ll be the first to stand up and applaud this new video for attempting to address issues people had with the first one.
Joseph Kony is an evil man and the people of Uganda deserve more than a Facebook share.