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What do you think of this Camps Bay church billboard mixing religion and a popular SA condiment [pic]
Posted by on Apr 2nd, 2012

Ok so last week we had the whole Woolies hot cross bun drama and i thought you may wanna see this billboard spotted recently at the Camps Bay United Church which mixes religion and a popular SA condiment, All Gold tomato sauce.

It’s not the first time the church in Camps Bay has used the billboard in unconventional ways. I found this one from way back in 2008.

Flirting with copyright infringement, but i quite like their tactics hey. It’s a clever idea, but i wonder what the reaction would be if other religious groups started using this approach.

What do you think?

[thanks Justin]

Chris says:
April 04, 2012 at 10:55 am

I think its pathetic that churches are using billboard advertising and cheesy references to a brand of tomato sauce and facebook. But it and the last couple of weeks has shown that religion in SA especially the christian religion has sunk to the bottom of the barrel in terms of hypocrisy and desperation. First from criticizing red bull adds for biblical references, then to outrage over hot cross buns, now resorting to billboard advertising and references to facebook and tomato sauce. However I do find it fitting that they equate religion to a package of squashed tomatoes and I am not sure who thought that might be a clever idea but they definitely dint think it through. I think it shows that on a whole religion is truly transforming from an antiquated corporation into a modern one at the expense of many of its positive applications.

Dominique says:
April 04, 2012 at 10:55 am

@Chris. I fail to see why Christians are being accused of desperation and hypocrisy. If Red Bull had tried to do an advertisement depicting Allah/Mohammed there would have been INTERNATIONAL outrage about the sanctity of religion. Remember the Cartoonist who dared depict Mohammed? Bombs, death threats, outcries from all corners, and yet it has somehow become acceptable to devalue and mock the Christian faith- that’s hypocrisy.

Chris says:
April 04, 2012 at 10:55 am

@ Dominique you don’t see the hypocrisy? Criticizing red bull for using religions in a fun way to sell their product. Yet then doing the exact same thing. Ok. As far as the Muslim outcry over the cartoonist. I assume you found it as ridiculous and outrageous as I did. Are you of he mindset well if thy can be outraged so can we? Or maybe everyone needs to question a bit more the basis for the outrage. One does not justify the other and if you are going to criticize Muslims for being outraged then must also criticize Christians for he same things the difference is that Christian extremism receives less press because it is accepted in a Christian society ie: it’s hypocritical.
As far as wether people think these ads are clever that is an opinion and mine is that they are so far from clever and so desperate and an indication that the church is losing touch and desperately looking for ways to reassertion itself. Aaaaaah those lost profits!!!

Shalize Malarts says:
April 04, 2012 at 10:55 am

Chris,

I dont know what your belief values are, but you seem to be cynical towards the church. Perhaps you have had a bad experience, but we should not tar everyone with the same brush. ‘ The Church’ if you understand it correctly is not the building or institution but All The People that make up christianity. Regards the red bull ad, fun yes, but mocking Jesus, definitely.. Its their right to make it but also christians right to say they dont like it. The church may not be perfect, but desperate i dont think so, i reckon its civilisation that is desperate for hope, a saviour.

Chris says:
April 04, 2012 at 10:55 am

Dont paint everyone with the same brush? Funny but all non believers are painted with the same brush we are all bound for hell. As far as the church of course I am cynical anything that claims to be absolute and uses fear as its main selling point and faith as its only basis deserves cynicism. The fact is I know the history of religion and of Christianity and therefore I can only be cynical about it and it’s claims of absolute truth. I see the evil that religion has caused and can’t believe that faith is a good enough justification. I see the moderates as the basis for the extremists and I see the hypocrisy. I also realise that your dismissal of every other god and religion is reason enough for me to dismiss yours. When people find the courage within themselves they won’t find it necessary to cling to something that is nothing more than a 2000year old fairy tale.

Shalize Malarts says:
April 04, 2012 at 10:55 am

I dont believe that all unbelievers are judged as much as i donr believe all christians judge. . We cant make broad sweeping statements that include all christians or all non believers or all muslims etc No one faith is perfect in terms of the people who believe or follow that faith, becuause its people based. So there will be those whio judge, who are self righteouss, who dont practise what they preach, but there are many who do a good loving life according to their faith. I agree the ” church” has made and will no doubt still make many mistakes, but it has to be agreed that much good work is done by churches. I beleive that whatever ones faith, ibelieving in it, what it stands for etc, is paramount. I would be worried if people of whatever faith did not stand up for what they believe in. Its the way one does it .. Should all be done in a loving way .. So i reckon as people we all have to work daily on love, patience , compassion and our selves to be better, its a daily journey. But we can agree to disagree, thats also ok.

Chris says:
April 04, 2012 at 10:55 am

That’s amazing you think this way. However I will say that the basic tenets of the bible are such that we are judged in front of god and non believers go to hell. Judgement is the foundation of religion and it is a broad sweeping statement. Something designed to control the masses has to be based on broad sweeping statements otherwise it becomes exclusionary. We as non believers can not be saved. I realize maybe you don’t judge but you religion certainly does as do most. Have you read the old testament? It is a sinister evil book and the foundation for the Christian church So while I applaud you for your ability to put aside many of the judgements that Christianity makes, many people don’t because it is the very basis of it. Heaven vs Hell believer vs non-believer. Religion has been twisting and manipulating the masses since its inception. For some like myself, the justification behind it is not enough. There is no surprise that almost every major conflict in history is rooted in religion, the crusades, slavery, apartheid, the inquisition, witch burnings etc… the list goes on and on. And it is all based on sweeping judgements made by the few and followed by the masses. Unless we live under a dictatorship we can challenge, or make fun of our governments and its acceptable but challenge, make fun of, or question religion. Death and Damnation.

Sharlize Malarts says:
April 04, 2012 at 10:55 am

I think that these billboards actually show some creative thought and also shows that not all christianity is ‘ religious’ Far from being cheesy I think they are thought provoking and clever,, i have seen many of these boards from this church and they most certainly always make one respond in one way or another.
I think that christians complaining about hot cross bun, red bull etc its their right as much as its any person whether they are muslim, agnostic, whatever to have freedom of voice.
Churches today have to be more contemporary and relevant to meet the needs of people and Im sure far from being pathetic, hypocritical and sinking to new lows they are for the most part trying to be relevant and reach out…
Well done to them for being edgy.. it works… gauging by the response ..

Mel says:
April 04, 2012 at 10:55 am

What’s all the fuss about?

All Gold and the All Mighty (God) are both household names – both are revered, trusted and associated with pure goodness (except by cynical Chris it seems).
As far as goodness goes, All Gold Tomato Sauce has no less than 36 plump, ripe tomatoes crammed into every bottle leaving no room for ‘evil’ additives or preservatives – (yes Chris, it is true – believe it or not!).

As far as the link between Christianity and the All Gold Brand is concerned here is the connection (Sharlize you get it!):

Christianity has been around for 2000 years and despite Chris’ disparaging remarks, the Bible continues to be surprisingly (even astonishingly) relevant to the times.
As such it continues to remain a family favourite of millions of God-fearing people around the world who devour its wisdom and delight in its truth.

Similarly, the All Gold brand has been a family favourite of millions of South African families for decades…offering trusted products that are as nourishing to the soul as the Bible is.

So Chris, why don’t you give them a try? I don’t think you’ll be disappointed with either…

Bon Appetite!

P.S.: In Roman times the Christians were eaten without tomato sauce – and despite that hiccup, they continue to flourish and are still on ‘the menu’ today – Now that’s no fairy story!

Chris says:
April 04, 2012 at 10:55 am

Hahaha Mel, That’s awesome and thank you for pointing out with great clarity how hypocritical your average Christian can be. You mention Goodness and how relevant the bible is and completely and conveniently forget everything else.

Maybe its like all gold in that they package it so it looks good but if you get right down to it its just squashed tomatoes with a bit of sugar.

So Mel, why don’t you find salvation in yourself instead of a fictitious all knowing being. I am sure you won’t be disappointed.

PS: For the last 2000 years millions of non Christians and even Christians have been murdered in the name of God and Christianity still flourishes. All of this with out references to tomato sauce. Now that’s also no fairy story.

Mel says:
April 04, 2012 at 10:55 am

Thanks for caring.Chris – I have already found salvation and it is a great place to be.
You sound like you have been hurt – maybe squashed like a vrot tomatie (without any sugar).
So sad.
Never mind. But know this – God still loves you .

May you come to know him someday,
God bless you.

Chris says:
April 04, 2012 at 10:55 am

Actually Mel I find it presumptuous of you to assume I have been hurt. Because I don’t believe in god you think I have been hurt in actual fact it would be the other way around. I don’t succumb to fear I am not scared of death and I don’t care that when we die we go back to the earth or rot. If you need to feel that there is more up to you but know that I am so at peace with my beliefs and secure in myself that I don’t need some artificial prop to give my life meaning. Also it’s no surprise that the religious right in the US sees university and higher education as a threat because the minute you teach people critical thinking the start to question all the rubbish they were force fed as children. And thx for your blessing but it’s lost on me as I don’t believe in your god. But just in case hour wrong may you be blessed by Zeus, Allah, Jupiter, jaweh, Odin, and any and all of the other gods just in case your wrong

andre says:
April 04, 2012 at 10:55 am

amazing you would spend so much time discussing a god you do not believe exists and those who chose to follow him.
anyway does not really matter He believes in you

Jexx says:
April 04, 2012 at 10:55 am

Hey Dylan, I saw one outside a church this week…”Grace Anatomy”
It was so outrageous, I would have taken a pic but didn’t want to compromise the integrity of my iPhone on it.

Jono says:
April 04, 2012 at 10:55 am

Hey Chris; i have some sympathy with some of your thought, but would disagree with your statement ‘Also it’s no surprise that the religious right in the US sees university and higher education as a threat because the minute you teach people critical thinking the start to question all the rubbish they were force fed as children. The Christian is not afraid of intellectual conversation, and in fact yearns for it; for his proposition is that the deeper you go, the greater will be the rational evidence for the Christian story. It is true that some Christians are afraid, but i am convinced that such a fear is without any basis whatsoever.

Chris says:
April 04, 2012 at 10:55 am

Actually Jono That is not true the Church has been afraid of being questioned since its inception. It has banned and burned books. You may not be afraid but the church itself certainly is. Its why eventually the Catholic church has come out and said that the literal translation of the bible is no longer reasonable. Its why they always point to faith when scientific discoveries disprove earlier assertions. The deeper we have gone the more assertions made by the church or religion in general are proven to be scientific phenomena. As a result the church continues to shift its burden of proof and eventually says you just have to have faith.

@Andre if you have not figured it out yet, I discuss it because it is something I find important. I discuss it because for to long everyone has been afraid to. In fact up until recently your religion would have had me burned. I discuss it because I am tired of being solicited by religion with a taboo being placed on people like me for standing up for what I believe. I discuss it because I believe to much in this world is sacrificed for what is an irrational belief. I don’t wear the blinders that you do. I would be open to believe in god or many gods if rational thought and not blind faith led me there. You see that is the difference, all the evidence suggests there is no god. 300 years of science constantly disproves thousands of years of religious assertions yet many choose to believe in something that is solely faith based and has been the cause of so much evil. But selfish people will hold on to what makes them feel good and will be blinded by it to a point of irrational stubbornness.

Chris says:
April 04, 2012 at 10:55 am

“I contend that we are both atheists. I just believe in one fewer god than you do. When you understand why you dismiss all the other possible gods, you will understand why I dismiss yours.”

Looti says:
April 04, 2012 at 10:55 am

seems chris was touched by an angel as a laaitie

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