Ya…advertising lesson #5: when marketing your alcohol brand it’s best not to use sexual assault as a campaign strategy.
This morning i posted an article about a Turkish shampoo brand using Hitler as the focus point of it’s ad campaign HERE and here’s another example of advertising people having kak ideas when it comes to marketing a product.
Premier vodka company Belvedere Vodka had the not-so-bright idea to post an ad on Facebook and Twitter showing a smiling dude grabbing a terrified woman from behind with the following caption.
No seriously…how in the modern day f**k does that get approved or even make it to the point where someone signs off and says ‘yes go with that’ and let’s see what happens.
I love me some Belvedere Vodka and obviously an ad like that doesn’t indicate that the entire company agrees with the ad, but you can’t place the blame sorely on the advertising agency who came up with that crap. Somebody at Belvedere had to see it and approve it.
“Belvedere vodka drew an outpouring of derision on social-media websites after it posted an ad on Facebook and Twitter on Friday. The ad showed a young man smiling as he grabs a woman from behind. The woman has a frightened look on her face and appears to be trying to get away. The text of the ad read: “Unlike some people[,] Belvedere always goes down smoothly.”
“The ad was removed by mid-afternoon and the company posted an apology. “We apologize to any of our fans who were offended,” messages on Facebook and Twitter said. “…We continue to be an advocate of safe and responsible drinking.”[Globe&Mail]
Astounding that a fail of such proportions can still happen.
Have companies still not learned their lesson when it comes to social media. Why make your life harder?
It’s not very complicated hey.