Red Bull have removed their new television ad ‘ Jesus Walks On Water’ after it aired in South Africa on Monday night. The ad depicts Jesus walking on water and then saying ‘Jesus’ as he slips on a stepping stone.
No guesses as to who the complaining parties are who have said the ad is offensive.
Here’s the ad.
The SA Catholic Bishops’ Conference called for the ad to be removed after several complaints.
“In an official response email received by Gateway News this evening, Red Bull says the ad, which was broadcast on South African television last night “was part of our regular Red Bull series, is now off air and has now been followed by another”.
The email says Red Bull has “looked at well-known themes with a twinkle in the eye” for over 20 years. It says it was never its intention to hurt anyone’s feelings and that it regrets that people have been offended by the ad.
The advert depicts a cartoon “Jesus” in a boat with two disciples. He proclaims he is bored and steps out of the boat and walks on the water.” [Gateway News]
Should the ad have been removed?