Public relations 101: It’s not a good idea for a restaurant to post a pic of a customer who ate there along with a message to go f**k herself on your Facebook fan page.
Stephanie S of Atlanta ate at Boners BBQ (yes that’s the name) and had the following to say about her dining experience on restaurant review site Yelp…“The food was tepid. The flavors odd to bland and the atmosphere a bit lackluster.”
The restaurant then decided it was a great PR move to post the following on it’s Facebook page.
Yes..that’s bound to attract more customers.
“The food fight began Sunday when Stephanie Stuck took her husband to Boners Barbecue, located near Turner Field, to celebrate his birthday.
Left unsatisfied by the meal, Stuck on Monday posted a negative review on the website Yelp.com.
Boners’ owner, Andrew Capron, was alerted to the review and instead of offering her a free meal, posted a profanity-laced response on both Twitter and Facebook, accusing Stuck of stiffing the waitress.” [abc]
The restaurant has since removed the post and apologised, but no amount of damage control can save you from stupidity of that level. When are people gonna learn that attacking customers on your social media accounts is not a great idea.