Ok so there’s rather large hoo haa on the go between Woolworths and a small business in KZN who have laid a complaint with the ASA saying that the retail giant have basically ripped off their brand of old fashion soft drinks.
Frankie’s Old Soft Drink Company are saying that Woolies are now stocking a similar range of drinks that closely resembles the Frankies classic range including flavours, bottle shape and vintage design elements. Blah blah blah with the technicalities…let’s look at a comparison shall we and you can decide for yourself.
Here’s the original Frankie’s range.
And here’s the new Woolies range.
Ya hey..i’m not gonna lie. That does look lank dodgy from Woolworths.
Especially after Frankie’s owner Mike Schmidt has stated that Woolworths released their range soon after Woolworths declined to stock the Frankie’s brand when he approached them as a possible supplier for vintage sof drinks.
“A David and Goliath battle is brewing between a KwaZulu-Natal Midlands soft-drink company and popular SA retailer Woolworths.
Frankie’s Olde Soft Drink Company, which describes itself as a “’micro’ soft-drink business”, has laid a complaint with the Advertising Standards Authority (ASA), claiming that a new line of Woolworths drinks imitates its own line and threatening the company’s existence.” [iafrica]
Woolworths has responded by saying the following.
“We believe that the allegations made against Woolworths are unfounded. We have not infringed any copyright, intellectual property nor registered trade mark. We have also not been contacted by the ASA or any other appropriate authority about these allegations.
“Old fashioned drinks are not a new concept. Flavours such as cream soda, ginger beer and cola are used by a number of soft drink manufacturers and no one company owns the rights to these flavours, and therefore the use of these names. The names of these flavours have also been used widely for decades.” [Bizcommunity]
The matter even got widespread coverage on radio stations around the country in particular this segment from Radio 702.
What do you think?
Did they rip-off the Frankies idea or not?