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Diesel billboard in Cape Town wants me to do what exactly?
Posted by on Oct 27th, 2010

Driving down Bree Street today i had a proper wtf moment when i saw this billboard.

Have no idea how long it’s been there, but its the first time i’ve seen it and i had no idea the city of Cape Town was cool with this type of activity. People practically declared war on Woolworths because they removed some Christian magazines, but nobody says anything about a gigantic billboard of a dude eating ass.

dieselass

Look at that chap giving it horns.

I tracked down a closer image and holy dingleberry this ad campaign is rough even by my standards. What exactly is that dude doing and what will i be eating better according to Diesel?

dieselass1

The “Be Stupid” ad campaign has already been banned in some countries, but how nobody in Cape Town complained about that billboard (corner Bree and Riebeek St) is beyond me.

Good times though.

cinnamon says:
October 10, 2010 at 5:07 pm

Great campaign. Have a look at some of the others. It’s pretty old already, but fab!

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