Don’t know if you’ve been following the news right now, but a highly entertaining sh*t storm is developing around the news that Woolworths has removed certain Christian magazines (like Joy) from the shelves.
It may be a controversial decision, but all i know is that the Woolies Facebook group HERE has been going bef*k. Lank funny watching the serious folks have a go at the trolls and vice versa.
And their timing couldn’t be better since this Woolies re Jeans commercial has been doing the rounds today as well and if this is where their advertising is going we shall not complain.
Holy sh*t batman.
What do you reckon?
PR nightmare or sneaky marketing? Either way they are the top trending topic right now and getting massive publicity.
UPDATE: Woolies caved and are now bringing the magazines back HERE. Crock of sh*t if you ask me, unless it was all planned from the beginning then it’s genius.