Sascha Baron Cohen as his alter ego Bruno,the gay Austrian fashion journalist, graces this months cover of GQ magazine.The promotion and marketing of his upcoming movie ,Bruno, has been phenomenal and Cohen is clearly setting the bar for staying in character everywhere he goes.This is an exert from GQ’s question-and-answer session with Bruno:
“Dear Brüno, is it okay to “manscape” down there?
It’s more zan okay; it is most essential. Be careful if you do it yourself, though—yesterday ich tried to self-wax mein arschenhaller
und glued meinself to ze bed. Manscaping ist important, but not as crucial as getting regular anal bleaching. If Brüno didn’t get his schmutziger arschenhaller bleached twice a month, his shtinker vould resemble Dizzy Gillespie during a trumpet solo. In Austria anal bleaching ist considered so important zat it’s paid for by ze state. In fact, you cannot run for office if you don’t have a vhite arschwitz. Indeed, ex-chancellor Kurt Waldheim vas elected on ze back of a prishtine anus. Zere are added benefits to getting ze bleaching—on my last session, mein beautician, Klaus, found ze long-lost head of a David Beckham action figure up zere.”